Client: Chiquita Brands International & Hasbro Games
Location: UK
Industry: Food
Creation of the creative toolkit for this Hasbro Games & Chiquita pan-european campaign across multiple markets, encouraging children to engage with their family away from the screen by playing games and having fun together.
We developed a partnership with Chiquita & Hasbro offering consumers the chance to win Chiquita/Hasbro branded games every day via a market specific website. All entrants were automatically entered into a weekly prize draw to win Hasbro retail games. Hasbro characters were added to approx. 600 million Chiquita banana labels to encourage excitement at the point of purchase. The promotion was supported by POS, digital & social media.
Project done in collaboration with Atom Marketing (Manchester, UK).
